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    David and Goliath

    So what happens when a new innovative product like infoboss (David in our story) starts to get some traction in the market?

    1. Does it get supported, backed and propelled into the market as the new big thing?
    2. Does it get plagiarised and belittled by competitors (Goliath) as being lightweight and technically immature?
    3. Do the competitors go head on and try to bury it under the corporate weight of their huge marketing machine?

    “Usually all but (1), and when the innovation still has legs and can’t be buried it’s move to phase 2 of Goliath’s plan.”

    Buy the company, it’s technology and most importantly it’s customer base and then either bury the product or mothball it for a couple of years whilst the company thinks about what to do next.

    So where am I heading with this?

    As the MD of an innovative and forward thinking company specialising in data (management, processing, analysis and automation), we obviously compete against all sorts of different companies and technologies.

    The market is in constant consolidation mode, no more so than when new clients are harder to find and organic growth all the more difficult to generate.

    The innovative products get snaffled up by the biggest data providers, and these providers are being absorbed by the “even bigger”, ERP providers. We are generating the data Red Giants of the 21st century that absorb all that there is around them until they eventually implode on themselves and shrink down to virtually nothing.

    I see smart, clever products, either disappearing from trace or losing their identity and their Raison d’être, becoming just another data tool.

    Right now with my eye on social media and research, I can see the impact that this is having on the roadmaps of the newest data innovations, I can see just how many innovative products are out there and yet so few of them, it would seem are becoming mainstream.

    The legacy suppliers continue to influence what people are buying and are depriving businesses and users from getting access to something that offers real value and differentiation, which for me, is where the real innovation is.

    What do infoboss do differently from everyone else that helps our customers gain competitive advantage and improve business performance and outcomes?

    We use search technology to simplify the process of managing, processing, querying and analysing data. By making the process of joining up data as simple as you could make it and the process of getting insight from data even simpler. We provide everyone in the business with the tools they need via a simple web-browser interface to engage with and get at information that’s important to them without having to involve the over-stretched IT department. What’s more we support the processes for improving the quality and compliance of your data, empowering your data asset owners to do their jobs and giving your analysts and data scientists (the cool data guys) the tools to curate data for more complex use-cases. It’s literally amazing when I sit and think about the challenges and opportunities of data that we can help businesses of literally any size with.

    We have a roadmap that is based on what’s happening now rather than one drawn up 2 years ago, as we have quarterly major releases not annual or bi-annual.

    Some of the bigger boys would look at what we do and say to potential clients: “ahhh but they don’t do X, Y, and Z and don’t turn over billions of dollars a year…”. Ugghh? They’re worried that with infoboss “you don’t need an army of staff to run the system and the implementation is only a matter of days not a year and we won’t pass you onto a call center in another continent to sit on your support calls”. At infoboss we’re small and well formed, able to operate remotely anywhere in the world and here’s the thing, we only charge a monthly rental, so you can determine the value for your business without a significant capital investment.

    We are not alone; there are lots of innovators (Davids) out there driving technology forward based on the latest social and technological buzz but what we have is better than the big boys (Goliath) and we’re determined to keep it that way.

     

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